Fresh Produce

GrassMax Named Overall Winner At Enterprise Ireland Innovation Arena Awards

By Donna Ahern
GrassMax Named Overall Winner At Enterprise Ireland Innovation Arena Awards

GrassMax has been named as the overall winner at this year’s Enterprise Ireland Innovation Arena Awards, in association with the National Ploughing Association (NPA).

GrassMax is a ‘world-first technology that helps livestock farmers optimise grass utilisation and nutrient planning with easy-to-use decision support tools, including cloud-free satellite grass covers; offering new insights for increasing farm productivity and verifying sustainability practices.’

About GrassMax

Commenting on the awards, Kieran Holden, Grassland digital specialist at Origin Enterprises, commented, “As a farmer myself, I’m really excited about GrassMax’s ability to measure grass height remotely and in real time.

“This will enable me to make better-informed decisions regarding grazing schedules, animal nutrition, and silage cuts, for example, resulting in less waste and a more stable, sustainable food supply.

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“We acknowledge all the Innovation Arena Awards winners this year, and the support of Enterprise Ireland and the NPA.

“With many talented entrepreneurs focused on shaping the future of agriculture, Ireland can play a leading role in agritech innovation and help develop more efficient and sustainable food production systems, which protect our environment.”

About Origin Digital

Origin Digital, part of Origin Enterprises plc, ‘provides advanced agronomy decision-support software and ground-breaking remote field performance insight for organisations that partner with farmers as customers or suppliers.’

The group noted that the Enterprise Ireland Innovation Arena Awards have become synonymous with the agritech industry in Ireland.

Innovations are highlighted from start-up businesses and well-known companies introducing new products to the market that are set for global exports, it added.

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