Green Isle Foods has launched a new range of Irish white fish with Musgrave MarketPlace under the Green Isle Seafood brand.
Headquartered in Naas, Co Kildare, its BRC approved primary fish processing facility is located in Gurteen, Co Sligo and has been in continuous operation since 1984.
The Irish-owned company employs 104 people across the two sites.
The launch of the new range took place in Austies Pub & Kitchen in Rosses Point, Co. Sligo, with the focus of the event being on 'Irish white fish products such as natural haddock and hake'.
Speaking at the launch, Kevin Clarke, head of commercial, Green Isle Seafood, said, "We have a wealth of experience in white fish sourcing and processing across a number of fish species, including Irish Haddock, Whiting and Hake. Access to fish is a particular strength and we work with the leading Irish fishing co-ops.
"In addition, Green Isle Foods has breading and battering coating capabilities and we are channel specialists in foodservice, so this is an excellent fit for both ourselves and the Musgrave MarketPlace group.”
Green Isle Foods highlighted that it is the largest purchaser of white fish from the Irish catching sector and processes over 20% of Irish landed Haddock, Whiting and Hake.
Barry Madden, trading manager at Musgrave MarketPlace, said, “Seafood is an important focus of our sales efforts for 2022 and 2023."
Green Isle is a member of Origin Green, a sustainability initiative led by Bord Bia.
The white fish processor also participates in the Bord Iascaigh Mhara backed Fishery Improvement Project (FIP) to improve fishery sustainability for Irish white fish
"Partnering with Green Isle Foods makes commercial sense, they have experience in Irish fish processing and a focus on sustainability,” Madden added.