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Majority Of Irish Consumers Enjoy White Sliced Pan, Research Shows

By Donna Ahern
Majority Of Irish Consumers Enjoy White Sliced Pan, Research Shows

Research has shown, that white sliced bread is well… the best thing since sliced pan.

The research conducted by the Irish Bread bakers Association (IBBA) showed that majority (93%) of Irish people have agreed to this and have said a that they 'enjoy' white sliced pan. 

During the catastrophic storms – Storm Emma and the Best from the East (need you forget) that the country suffered this time last year, it was widely reported at the time that bread aisles in stores nationwide were the first to be emptied during the extreme weather event.

“Storm Emma showed the entire country what bread bakers have always known – the sliced pan is still an important part of our lives and our diet in Ireland," Oonagh Monaghan, Food science expert and spokesperson for the IBBA, said.

"Yet in recent years we have witnessed the emergence of what could almost be described as food shaming when it comes to bread lovers."


Nations Favourite

According to research, which was carried out for the IBBA  showed that a toasted special with ham, cheese and onion is the nation’s favourite sandwich.

The research also indicated that toast is a popular (79%) choice among the respondents.

Over half of the consumers have said that they have a slice of bread with their soup while almost 20% like theirs as French toast.

Bread also makes it to the desserts menu with a surprising 10% eating the traditional Bread and Butter pudding every week.


Childhood Throwback

And, for some, it seems that foods they would have first eaten as a child are still an important part of their diet.

More than a third (35%) of adults today eat 'soldiers' with their boiled eggs every week, the report showed, while three in ten still love to eat a slice with jam and butter.

'Affordable' And 'Nutritious'

Monaghan highlighted that bread is an affordable, nutritious source of food that scientific evidence shows is good to eat and can contribute to a healthy diet.


"The Irish Universities Nutrition Alliance (IUNA) report on the consumption white and wholemeal bread in Ireland, for example, concluded that white bread is a source of many important nutrients for Irish consumers," she explained.

"The same report states that white bread only contributes 1% to our daily fat and sugar intake. In fact, white bread can contribute to a healthy, balanced diet and is an inexpensive source of many of the nutrients that our bodies need.”

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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