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SuperValu Launches 'Save the Bees' Campaign

By Donna Ahern
SuperValu Launches 'Save the Bees' Campaign

SuperValu has launched a Save the Bees campaign, in collaboration with the All-Ireland Pollinator Plan, in an effort to raise awareness of the importance of pollinators and to support the local biodiversity in communities around Ireland.

The campaign will educate and empower school children to make a difference, the retailer said.

Every primary school in Ireland has just received a SuperValu Save the Bees Pollinator Pack.

This pack has been co-created with Dr Una Fitzpatrick, Head of the All Ireland Pollinator Plan and is endorsed by SuperValu TidyTowns.

The SuperValu Save the Bees Pollinator pack contains guidebooks, posters and bookmarks in addition to a wildflower garden kit with native Irish seeds and a garden sign to allow every school to create their own wildflower patch which can be replicated in home gardens across Ireland.


“Pollination is key for crop production, without it a number of the products, particularly in the fruit and veg section of our stores, would disappear from our shelves," commented Maighréad Cremin, community & sponsorship manager, SuperValu.

In-store Activity

To further promote awareness and action, families can collect their own Save the Bees cards in SuperValu with a spend of over €30.

These cards are added to each school’s Save the Bees poster which once completed can be entered into a draw to win a share of €50,000 for the school and the good news is that all elements of the Save the Bees Pollinator pack have been sustainably sourced and are recyclable.

The group said that the new initiative will help families and schools around Ireland take steps to reverse pollinator loss in their communities.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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