SuperValu has announced that it expects to sell 135,000 Irish grown poinsettias in the runup to Christmas.
The festive plants will be for sale in all SuperValu stores across the country in five different formats, a range of colours including red, white and glitter variety, with prices ranging from €3 to €13, the retailer said.
Ray Kelly, interim managing director of SuperValu, said: “Year-on-year we see an increased demand for Poinsettias as they come into season and 2020 is no different as we have upped our order to 135,000 flowers."
This year marks the 24th year that North Dublin based grower Uniplumo has worked with SuperValu to supply the plant.
SuperValu said that in order to help meet the growing seasonal demand for Poinsettias, Uniplumo will employ over 60 staff over the busy Christmas period to supply over 135,000 poinsettias for its stores.
“Poinsettias require great care to grow in our nursery, taking five months to develop to ensure they are ready for SuperValu in time for the Christmas season," said Sean Grimes, head grower, SuperValu.
"All of this hard work allows our Poinsettias to meet Bord Bia’s approval standards and we take great pride in them having become a staple of the season in SuperValu over the last 24 years,” he added.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.