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SuperValu Wins Gold And Silver Awards At The World Steak Challenge

SuperValu’s renowned steak range received more global accolades at this year’s World Steak Challenge held for the first time in Ireland, with SuperValu’s Signature Tastes Hereford Fillet Steak and Signature Tastes Hereford Ribeye Steak both scooping gold awards at the international competition.

“With quality at the core of everything we do, our mission is to give our customers the best in Irish food and these awards reflect the world class produce that we serve up to shoppers everyday," Ray Kelly, marketing director, SuperValu, said.

SuperValu’s Signature Tastes Hereford Sirloin Steak also received a silver award.

Natural Marbling

SuperValu’s Irish reared Hereford beef is renowned for its natural marbling, which gives it a rich and unique taste, with steaks taken from prime young cattle, aged and matured to make them more tender and full of flavour, the retailer explained in a statement.

The Hereford cattle used for SuperValu’s Signature Tastes range are reared by Irish farmers.

The World Steak Challenge, hosts entries from 25 countries and approximately 31 different breeds all competing strongly for medals and overall winner titles.

An international panel of renowned chefs, food writers and experts assessed entries and singled out the SuperValu steaks for their quality, taste and flavour.

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