Donna Ahern talks to Richard Moore, managing director of Global Fresh Exotics.
How would you describe your role?
My job is to direct and control all functions within the company.
I ensure that all members of the workforce feel part of a shared team. Our team must perform in a manner that is in keeping with our customers exacting standards.
What was your first job and what did you learn from it?
Working with my Dad on his farm. I learned how hard he worked and what he sacrificed for us. I also developed my passion for the fresh produce industry.
What do you enjoy most about your job?
I enjoy how we are engaging with cutting edge technology to help deal with future hurdles our industry will face.
Where do you see yourself in five years’ time?
If the COVID-19 pandemic has taught us anything it is that we just don’t know what the future will bring. I feel that in five years’ time I will be successfully leading a dynamic team, with a strong customer focus, in Global Fresh Exotics.
What is your advice to people starting out in the industry?
This industry requires energy and an ability to continuously upgrade your skills. You must keep ahead of what your customers will want, with a focus on the end consumer.
What was your worst job, and what was so bad about it?
I worked in a bar in Dublin city while I was in college. I enjoyed the work and enjoyed meeting lots of different people.
Unfortunately, I also witnessed what the abuse of alcohol can do to people, which was hard to watch on a regular basis.
What do you think the government could do to help business in the current climate?
We need the government to completely review its policies with regards to vulture funds and the housing crisis. We are heaping misery on those trying to find the most basic accommodation.
What three business people do you most admire, and why?
Fergal Quinn – he was synonymous with quality and customer service, as well as being an innovative leader.
Noel Hague – a kind-hearted gentleman who is never afraid to give it to you straight between the eyes. He is a true legend in our industry.
Howard Schultz – his return to Starbucks in 2000 and his focus on giving customers quality and consistency put Starbucks back on a growth trajectory.
What advertising campaign have you most enjoyed in recent months?
Specsavers. The message is clear and memorable.
If you could bring back one product that is no longer available in Ireland, what would it be?
Dwan’s Fizzy Orange brings me back to a childhood summer.
What was your favourite grocery brand when you were growing up, and why?
Green Giant. It was one of the few grocery brands of that time whose advertising campaign appealed to both children and adults.
It featured a cartoon with strong imagery and a catchy jingle.
Who would come to your ideal dinner party (living or dead)?
My wife Aine, Ricky Gervais (with guitar), Ayrton Senna, Mary Robinson, Steve Martin (with banjo) and Roy Keane.
What is the best piece of advice you have received?
Remember those that matter don’t mind and those that mind don’t matter.
What do you like to do in your spare time?
Golf, music, exercise and spending time with my family.
How much time do you spend on social media in an average week?
Too much, next question ...
Twitter, Facebook or LinkedIn?
With which fictional character do you most identify?
Unfortunately and fortunately ... Michael Scott (from the US Office.)
Most likely to say?
Nobody died, let’s learn from this and move on.
Least likely to say?
That is impossible.