Coca-Cola Ireland today revealed it has now moved all multi-pack cans within the range to more sustainable cardboard packaging.
The move will apply to all products within the multi-pack can range, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta and Sprite.
Larger multi-packs (10, 12, 20 and 24 cans) have been available in cardboard packaging since April 2021.
This follows the introduction of new ‘KeelClip’ late last year, that saw smaller multi-packs (4, 6 and 8 cans) transition to an innovative cardboard solution.
In total, the move to more sustainable cardboard packaging will eliminate 500 tonnes of hard-to-recycle shrink wrap plastic annually, the soft drinks giant said.
"We’re immensely proud to be the first soft drink producer in Ireland to move all our multi-pack cans to more sustainable cardboard solutions," said Miles Karemacher, general manager, Coca-Cola HBC Ireland and Northern Ireland.
This move helps us to move closer to our vision for a World Without Waste, by eliminating the use of more than 500 tonnes of shrink wrap plastic each year.”
“Combined with our investment in more recycled plastic and our reduction of plastic use overall, we have reduced our plastic use by almost 5000 tonnes annually, since 2019,” he added.
World Without Waste
Coca-Cola Hellenic Bottling Company (HBC) Ireland and Northern Ireland, in partnership with Coca-Cola Ireland, also announced that it has reached a key milestone in its journey to a World Without Waste as it reduced plastic use by almost 5,000 tonnes a year since 2019.
This move has been facilitated through the completion of a €13 million investment in the Coca-Cola HBC plant at Knockmore Hill, Lisburn, Co. Antrim.
The investment combined with other measures across its packs is a further sign of the Coca-Cola system’s commitment to creating a true circular economy, it said.
This is the latest move in the Coca-Cola’s global sustainable packaging strategy, World Without Waste, which aims to design more sustainable packaging and to collect and recycle the equivalent of every can or bottle it sells globally by 2030.
“As we navigate the reopening of the economy, we remain committed to achieving our ambition of creating a World Without Waste. Investment in product innovation and sustainable design is at the heart of our strategy, ensuring that all of our products are easy to recycle," said Agnese Filippi, country manager, Coca-Cola Ireland.
"The move to sustainable cardboard packaging on all our multi-can packs will help reduce our plastic use and make it easier for our consumers to recycle,” she added.
The Coca-Cola HBC Group was recently ranked global number 1 sustainable beverage company by the Dow Jones Sustainability Index, recognising the company’s commitment to creating and sharing value for all stakeholders.
To read more about the Coca-Cola’s World Without Waste Strategy, visit here.
News by Reuters edited by Donna Ahern, Checkout. For more Packaging And Design news click here. Click subscribe to sign up for the Checkout print edition.