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Packaging And Design

SuperValu’s Signature Tastes ClemenGold Packaging Now Fully Recyclable

SuperValu has announced that its Signature Tastes ClemenGold box of mandarins has switched to sustainable packaging.

The South African ClemenGold fruit are now boxed in recyclable cardboard, as opposed to the previous non-recyclable Medium Density Fibreboard (MDF). 

The move will result in a diversion of 16.8 tonnes of MDF wood waste from landfill, the retailer said.

'SuperValu shoppers expect more sustainable options, hence more fruit and vegetables than ever before are now sold loose while others have moved to compostable packaging,' it added. 

The retailer said that overall it saw a 14.5% increase on the sale of fruit, compared to this time last year.

Approximately 4.3 million Signature Tastes ClemenGolds were sold in 2019, it added.  

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