TRESemmé joins a number of Unilever products with its recent animal welfare approval by People for the Ethical Treatment of Animals (PETA).
The brand achieved a 'not tested on animals' listing, making it the 24th beauty and personal care brand in Unilever’s portfolio to join PETA’s Beauty Without Bunnies list.
Available in 65 countries, TRESemmé has enacted a policy prohibiting any animal tests for its products, anywhere in the world.
The ‘PETA-Approved’ logo will appear on TRESemmé’s packaging from January 2022, assuring shoppers of the brand's stance on animal testing.
Kathy Guillermo, PETA’s Senior Vice President, Laboratory Investigations Department said, “PETA Global Beauty Without Bunnies Program welcomes Unilever’s iconic professional haircare brand, TRESemmé to our list of companies that have banned all tests on animals. Compassionate shoppers everywhere can now look to TRESemmé for professional quality hair products that are not animal-tested. We agree that every woman should look and feel fabulous – and by using animal test-free products, we can all feel beautiful from the inside out.”
The full EU Cosmetics Regulation bans on animal testing came into effect in 2013, stating that ingredients cannot be used in cosmetic products if they have been tested on animals anywhere in the world.
Last year, Unilever joined forces with animal protection organisations and more than 450 other cruelty-free brands to co-sign an open letter calling for the EU cosmetics animal testing ban to be upheld, with no new animal tests allowed.
TRESemmé is amongst a number of Unilever products to appear on the PETA-approved lists in conjunction with the group's 'Positive Beauty vision', which aims to do good for people and the planet.
Julia Fentem, head of Unilever’s safety and environmental assurance centre, said, "The acceptance of alternatives to animal testing by regulatory authorities remains the final barrier to ending animal testing for cosmetics."
"We’re seeing great progress – China has just made another important step forward by ending mandatory animal testing for most cosmetics products – but we’re now facing a challenge to Europe’s longstanding ban following requests for new animal testing from the European Chemicals Agency (ECHA)," he said.
Unilever joined HSI’s #BeCrueltyFree initiative in 2018 and formed a multi-year, open collaboration with the animal protection organisation to develop capability across companies and regulatory authorities so safety decisions for cosmetics are based on non-animal approaches; and to build capability for the long-term by investing in the training of future safety scientists in non-animal ‘next generation’ risk assessments.
"We say use science, not animals, and TRESemmé joins a long list of PETA-Approved brands that now need to see the ban protected," she added.
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