Research Shows Increase In Irish Consumers Shopping Via Smartphones
Published on Oct 24 2017 12:26 PM
Irish consumers are increasingly using their smartphones to shop online, according to recent research carried out by Amárach Research on behalf of mobile provider Three Ireland.
The figures indicates that over three in four mobile users shop online once a month using their phones with one in every two respondents shopping two to four times a month.
It also showed that with one in five younger consumers are spending between €100 and €500 a month buying goods via their smartphones.
Three said the research shows that there is a 'significant opportunity for indigenous firms to boost sales by engaging with potential customers’ through their smartphones'.
Commenting on the survey, Robert Finnegan, CEO, Three Ireland said: “This research gives us great insight in to the mobile evolution of Ireland’s economy and society. ”
More than half of those surveyed said they spent up to €50 a month buying goods and services online through their smartphones.
23% of those surveyed said that they spent between €50 and €100 over the four weeks in the same way.
© 2017 - Checkout Magazine by Donna Ahern