A third (32%) of Irish adults feel 'somewhat confident' in their cocktail making abilities, according to the latest Consumer Insights survey by Empathy Research.
Of 941 survey participants, it was mostly those aged under 45 that felt most confident when making cocktails, with 40% of 18-24 year olds saying they felt confident; 25-34 (44%), 35-44 (36%), 45-54 (24%) and 55+ (21%).
Surprisingly, an equal amount of men and women said they are confident in their ability to make cocktails. Regionally, Dubliners are more likely (40%) to be confident in their cocktail making skills compared to all other regions; Rest of Leinster (30%), Munster (28%) and Connacht/Ulster (25%).
However, a similar level of Irish adults admitted that they are not confident in their ability to make cocktails (34%), while the remaining 34% of Irish adults don’t make or drink cocktails.
When asked if they thought brands should offer more advice on making cocktails, 48% of those who make or drink cocktails said they should. Again, this was more prominent an opinion among younger respondents; 18-24 (63%), 25-34 (49%), 35-44 (49%), 45-54 (37%) and 55+ (44%).
The majority (88%) of respondents who make/drink cocktails think homemade cocktails can be too strong, with more women (90%) of this opinion than men (85%). Older age groups are also more likely to agree that homemade cocktails can be too strong; 18-24 (80%), 25-34 (84%), 35-44 (86%), 45-54 (92%) and 55+ (96%).
When asked what would put them off making cocktails at home, 56% said that it was because they don’t have the ingredients or mixers to make them. Other reasons cited include not having the proper equipment (32%), not knowing any good cocktail recipes (26%) and the price of making cocktails at home (25%).
Nearly a third of women (28%) said they don’t make cocktails at home because it can be too expensive, which was significantly higher than men (20%). Interestingly, more men think that making cocktails at home is too much effort (25%) than women (17%).
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Genna Patterson