Almost 4 in 10 (38%) adults who consume alcohol claim they plan on changing their off-trade alcohol consumption patterns over the course of this summer.
Central to the research, which was conducted amongst a nationally representative sample of 1,000 adults aged 18+ on behalf of Retail Intelligence, was understanding how consumers might change their consumption behaviour over the course of this summer and the potential role to be played by non-alcoholic alternatives.
Cider (41%) is the type of alcohol which is most likely to see an increase in consumption this summer, with lager (29%), white wine (25%) and prosecco (16%) also being cited as alcohol for which there will be increased consumption this summer.
The increase in cider consumption is most likely to be driven by those aged 18-34 (48%) and males (44%), with increases in lager consumption also more likely to be driven by males (34%). Females are more likely to claim they will increase their white wine (29%) and prosecco (24%) consumption this summer.
Almost 6 in 10 (57%) alcohol drinkers claim they plan on drinking non-alcoholic drinks over the course of this summer at social events, with almost 7 in 10 (69%) of those who will be drinking non-alcoholic drinks this summer claiming they will be doing so because they sometimes don’t feel like drinking alcohol, with almost half (46%) claiming that they will be driving to lots of social occasions so they will be unable to drink alcohol.
There are almost 3 in 10 (28%) adults who claim they will be drinking non-alcoholic drinks this summer because they are trying to reduce the amount of alcohol they are consuming overall.
Not Enough Options
However, in-spite of this intention to drink non-alcohol drinks this summer, half (50%) of alcohol drinkers do not believe there are enough options to consume other than non-alcoholic beer.
Further to this, there are almost 4 in 10 (39%) alcohol drinkers who claim they would like to see a wider selection of spirits available in non-alcoholic formats.
A third (34%) of alcohol drinkers also claim that if there were more non-alcoholic drinks available they would be more inclined to choose these types of products over their alcoholic equivalent.
For further information and more in-depth analysis in relation to planned alcohol and non-alcohol consumption over the summer months, please contact Robbie Clarke at Empathy Research.
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