61% of Irish adults plan to stay in this New Year’s Eve, according to the latest Consumer Insights survey by Empathy Research.
Of 944 participants, women were more likely (63%) than males (59%) to stay in. Respondents over 35 were significantly more likely to stay in for New Year’s Eve; 72% of 35-44 year olds, 64% of 45-54 year olds and 71% of 55+ year olds plan to stay in compared to only 31% of 18-24 year olds and 52% of 25-34 year olds.
Regionally, Dubliners were the least likely to spend their New Year’s Eve at home, with just over half (55%) saying they plan to stay in. This is noticeably lower compared to the Rest of Leinster (66%), Munster (61%) and Connacht/Ulster (67%). Respondents with children are also more likely to stay in for New Year’s Eve (70%) than those without children (56%).
Of those who are staying in over New Year’s Eve, 22% said they will invite people over for a party while a further 26% have not decided yet. Those aged over 25 are more likely to invite people over for a party; 18-24 (23%), 25-34 (50%), 35-44 (49%), 45-54 (40%) and 55+ (52%).
When asked on whether they intend on buying food and drink for their guests, the majority (79%) said they do, with more women (82%) than men (75%) planning on buying food and drink. Finger food (60%) and crisps/snacks (58%) are the most popular food consumers plan to buy for their New Year’s Eve party this year, while over a third (37%) will buy crackers and cheese. Over two-fifths (44%) will also buy multipacks of beer/cider for their New Year’s Eve party at home.
Click here for more information from Empathy Research.
© 2014 - Checkout Magazine by Genna Patterson
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