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62% Of Irish Shoppers Try To Buy Healthier Products Post-Christmas

Almost two-thirds of Irish consumers say they endeavour to buy healthy products after Christmas, according to the latest Consumer Intelligence survey from Empathy Research.

Of 1,309 participants, 67% of women said they intended to buy healthier foods, while 56% of men did the same. Most sought to purchase more low fat products, with nearly half (47%) saying they are more likely to buy low fat foods after the festive season ends. 

Over two fifths (44%) of shoppers mentioned that they are less likely to spend more on groceries after Christmas, due to budget concerns. Those with children were more likely (49%) than those without (40%) to spend less after Christmas. Geographically, the regions outside Dublin (39%); Connacht/Ulster (43%), Rest of Leinster (47%) and Munster (49%), are more likely to be watching their spend after Christmas.

The discounters are set to continue their winning streak well into Spring, as over a third (37%) of consumers said they are more likely to shop in Aldi or Lidl after Christmas. The younger the age group, the higher the tendency to shop in a discounter; 18-24 year olds (45%) intended to shop more in discounters, compared to all other age groups; 25-34 (39%), 35-44 (34%) and 45+ years (35%).

Having stocked up on confectionery items over Christmas, shoppers are likely to be fed up with eating sugary foods. Indeed, half (51%) of Irish consumers plan to avoid buying confectionery items and cakes (50%) following the festive season. Other items consumers hope to avoid buying are biscuits (41%) and alcohol (34%).

In addition, women are more likely to try to avoid buying cakes (57%), confectionery items (56%) and biscuits (47%) compared to men. However, both men (34%) and women (33%) appear to plan to avoid alcohol after Christmas equally.

Click here for more information from Empathy Research.

© 2013 - Checkout Magazine by Genna Patterson

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