67% of Irish Adults say that the New Year encourages them to eat healthier, according to the latest Consumer Insights survey from Empathy Research. Of 944 participants, this trend was seen more in women (74%) than in men (60%).
Unsurprisingly, 80% of those surveyed plan to get fit and healthier after Christmas in the New Year, indicating a fresh start to the year. More women (87%) in Ireland plan to reignite their health and fitness in 2015 than men (75%), and younger age groups were also more likely to be proactive about health and fitness than older groups.
The majority of those aged 18- 24 years (90%) and 25-34 year olds (84%) were shown to be more likely to plan for health and fitness in the New Year than 35-44 year olds (80%), 45-54 year olds (77%) and those aged 55+ (78%).
When asked how they plan to get healthier, 72% of the survey participants said they will eat more fruit and vegetables. Of all the age groups, 18-24 year olds are again the most likely to consume more fruit and vegetables; 18-24 (82%), 25-34 (76%), 35-44 (70%), 45-54% (65%) and 55+ (73%).
Other ways the participants said they would try to get healthier in the new year included reducing portion sizes (55%), and/or avoiding fatty foods (54%), with more women (60%) than men (48%) planning to do so. Older age groups are also more likely to reduce portion sizes compared to younger age groups; 18-24 (40%), 25-34 (48%), 35-44 (57%), 45-54 (58%) and 55+ (61%).
Additionally Irish adults said they will eat less convenience meals (43%) and avoid processed foods (42%), while 39% plan to cook more from scratch in the new year.
Click here for more information from Empathy Research.
© 2014 - Checkout Magazine by Genna Patterson