Subscribe Login
Retail Intelligence

75% of Irish Consumers Bought Treats For Trick Or Treaters This Year

Three-quarters (75%) of Irish shoppers bought treats for children coming to their door at Halloween, according to the latest survey by Empathy Research.

Sampling 1,016 survey participants, 69% said they bought sweets and/or chocolate to hand out. Meanwhile just 15% said they opt for healthier alternatives such as fruit and nuts. Over three-quarters (77%) of those aged 35-44 are likely to buy sweets and chocolate for Halloween. The other age groups were slightly less likely to; 18-24 (66%), 25-34 (66%) and 45+ (67%). People with children were noticeably more likely (79%) to buy treats than those without children (55%).

In keeping with the Halloween spirit, survey participants were asked if they bought a pumpkin this year. Just a third (34%) of all participants did buy a pumpkin, with almost half (47%) of parents doing so, compared to those without children (17%).

Across the age groups, younger respondents were found to be more likely to buy a pumpkin, with 52% of 18-24 year-olds and 43% of 35-44 year olds buying one. Regionally, 38% of Leinster and 37% of those from Connacht/Ulster bought a pumpkin for Halloween, which was just slightly higher than the 29% of Dubliners and 32% of Munster respondents.

A total of 44% of survey participants agreed that they noticed more Halloween promotions in supermarkets this year, compared to last year. The results showed that more women (46%) than men (41%) noticed the promotions this year. Older age groups were more aware of Halloween promotions with 48% of 35-44 and 47% of 45+ age groups saying they acknowledged promotions. The younger groups noticed these promotions less; 18-24 (31%) and 25-34 (41%).

Click here for more from Empathy Research.

© 2013 - Checkout Magazine by Genna Patterson{loadposition user19112013}

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days