Three-quarters (75%) of Irish shoppers bought treats for children coming to their door at Halloween, according to the latest survey by Empathy Research.
Sampling 1,016 survey participants, 69% said they bought sweets and/or chocolate to hand out. Meanwhile just 15% said they opt for healthier alternatives such as fruit and nuts. Over three-quarters (77%) of those aged 35-44 are likely to buy sweets and chocolate for Halloween. The other age groups were slightly less likely to; 18-24 (66%), 25-34 (66%) and 45+ (67%). People with children were noticeably more likely (79%) to buy treats than those without children (55%).
In keeping with the Halloween spirit, survey participants were asked if they bought a pumpkin this year. Just a third (34%) of all participants did buy a pumpkin, with almost half (47%) of parents doing so, compared to those without children (17%).
Across the age groups, younger respondents were found to be more likely to buy a pumpkin, with 52% of 18-24 year-olds and 43% of 35-44 year olds buying one. Regionally, 38% of Leinster and 37% of those from Connacht/Ulster bought a pumpkin for Halloween, which was just slightly higher than the 29% of Dubliners and 32% of Munster respondents.
A total of 44% of survey participants agreed that they noticed more Halloween promotions in supermarkets this year, compared to last year. The results showed that more women (46%) than men (41%) noticed the promotions this year. Older age groups were more aware of Halloween promotions with 48% of 35-44 and 47% of 45+ age groups saying they acknowledged promotions. The younger groups noticed these promotions less; 18-24 (31%) and 25-34 (41%).
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© 2013 - Checkout Magazine by Genna Patterson{loadposition user19112013}
