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77% Of Adults Intend To Hand Out Treats This Halloween

Published on Oct 6 2015 6:48 AM

77% Of Adults Intend To Hand Out Treats This Halloween

The majority of Irish adults (77%) intend to hand out treats to children coming to their door this Halloween, according to the latest Consumer Insights survey by Empathy Research. Of 959 participan...

The majority of Irish adults (77%) intend to hand out treats to children coming to their door this Halloween, according to the latest Consumer Insights survey by Empathy Research.

Of 959 participants, 93% of those who plan to give out treats will buy them from a supermarket or retail outlet while 7% plan to make home-made Halloween treats.

This was strongly driven by those with children (87%) and less popular among those without children (71%). Age wise, 45-54 year olds were the most likely to give treats to trick or treaters, with more than 84% planning on buying treats for Halloween. This was noticeably higher than most other age groups; 18-24 (63%), 25-34 (72%), 35-44 (77%) and 55+ (74%).

When asked what kind of treat they will give out on Halloween, 81% said sweets, 52% said chocolate, 51% lollipops and 45% jellies.

Only a third of Irish adults said that they plan to hand out healthy treats this Halloween such as fruit (34%) and nuts (31%). However healthier options were a clear favourite among 55+ year olds with half (50%) planning to hand out fruit this Halloween, which was a lot higher than all other age groups; 18-24 (24%), 25-34 (25%), 35-44 (26%) and 45-54 (35%).

Of those who intend to give out treats this Halloween, 65% said that they plan to spend €20 or more on them. On average this works out as €24.26 with men (75%) intending to spend more money on treats (€20 or more) compared to only 56% of women.

Three-quarters (75%) of parents mentioned they will be seeking to restrict their child’s intake of Halloween treats this year.

Click here for more information from Empathy Research

© 2015 - Checkout Magazine by Niall Swan

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