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Retail Intelligence

80% Of Irish Adults Receive Supermarket Flyers At Home

80% of Irish adults receive supermarket flyers through their doors, according to the latest Consumer Insights survey by Empathy Research.

Of 1,122 participants, 79% said they receive flyers from SuperValu, while half received Tesco flyers through their doors. Other top supermarket flyers included Dunnes Stores (36%), Lidl (24%), Centra (24%) and Aldi (22%).

When asked if the flyers impact where they shop, nearly two-thirds (65%) said that they 'sometimes' do, while just 9% said that flyers 'always' impact their store of choice. People with children (12%) were more inclined to be influenced on where to shop according to flyers received, than those without kids (7%).

63% of consumers will sometimes do their regular shopping while visiting a store for an item listed in a flyer. Just 8%, however, said that they always organise where they do their regular shopping to coincide with visiting a store for any specific items listed in their flyer.

This is higher among those living in Connacht/Ulster (13%) compared to all the other regions, Dublin (8%), Rest of Leinster (8%) and Munster (6%).

Click here for more information from Empathy Research.

© 2014 - Checkout Magazine by Genna Patterson

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