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Almost Half Of Consumers Believe Budget Will Leave Them With Less Money For Groceries

According to the latest Consumer Insights report from Empathy Research, almost 1 in 2 Irish consumers (46%) think today's Budget will leave them with less money to spend on groceries.

The survey of 1,004 adults found that 54% of females are of this opinion compared to 38% of males. Participants with children (54%) are also more likely to be of this opinion than those without children (41%).

Over half of Irish consumers (53%) say they are ‘not satisfied’ (22%) or ‘not at all satisfied’ (31%) with the current government. Almost one in five (19%) indicated that they are ‘satisfied' or ‘very satisfied’ with the current government. This is predominantly driven by males (24% vs. 15% females) and those aged over 55; 18-24 (18%), 25-34 (17%), 35-44 (17%), 45-54 (16%) and 55+ (25%).

Four fifths of Irish consumers (82%) think the price of alcohol will go up in the Budget. Most respondents age 18-24 years old (90%) think the price of alcohol will go up in the Budget. This is marginally higher than all other age groups; 25-34 (81%), 35-44 (82%), 45-54 (88%) and 55+ (77%).

Elsewhere, the vast majority of Irish consumers (93%) think the price of cigarettes will increase. Both males and females appear to be of equal agreement here, while over 45s are more likely to believe the price of cigarettes will go up compared to those aged under 45; 18-24 (91%), 25-34 (88%), 35-44 (93%), 45-54 (96%) and 55+ (95%).

In addition, almost half of Irish consumers (48%) think the government will introduce measures that will encourage people to start spending again. Males are the most hopeful, with more than 1 in 2 (54%) saying people will be encouraged to start spending again, which is significantly higher than females (41%).

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

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