Subscribe Login
Retail Intelligence

Almost All Irish Adults Make Efforts To Eat Healthy

Over 9 in 10 (92%) adults are currently making efforts to eat
healthier or exercise more, with females (94%) marginally more likely
to be doing so than males (90%). Recent research on behalf of Retail
Intelligence by Empathy Research, amongst a nationally representative
sample of 1,013 adults aged 18+, sought to understand which behaviours
are being undertaken and what that means for retailers.

Almost half of adults (46%) claim that they are exercising more than
they used to. This behaviour is highest amongst those aged 18-24 (61%)
but is largely consistent across all other age groups and genders. In
line with this increase in exercise, almost the same proportion (45%)
of adults claim they have reduced the amount of chocolate and sweets
they are consuming. This behaviour is significantly more likely to be
evident amongst females, with just over half (52%) of females reducing
their chocolate and sweet intake.

There are a sizeable cohort of adults who are also increasing the
amount of fruit (44%) and vegetables (41%) they are consuming. While
the proportion that increased consumption of fruit is equal across
males and females, there are more females (45%) claiming to have
increased the amount of vegetables they are consuming, than males
(37%). There are some 4 in 10 (40%) adults who claim they are paying
close attention to the food they eat now, with a quarter (25%) going
as far as preparing meals in advance. Females (34%) and those aged
under 34 (32%) are significantly more likely to be “meal-prepping”.

Combined with a closer focus on the food being consumed, there are
also 4 in 10 (36%) adults who claim they have reduced the amount of
alcohol they are currently consuming. This is primarily driven by
those aged under 35-44 (44%).

For further information and more in-depth analysis in relation to
healthy eating practices, please contact Robbie Clarke at Empathy
Research.

© 2018 - Checkout Magazine

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter
Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter