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Retail Intelligence

Avonmore Slimline Milk The Top Spender On OOH In January

Avonmore Slimline Milk was the biggest spender on outdoor advertising in January 2016, according to the latest Posterwatch report from PML Group.

The popular milk brand took advantage of consumers' healthy eating regimes as it accounted for approximately €249k worth of spend on OOH, well ahead of any of its competitors in the Food & Drink sector.

Coca-Cola was the number one spender in December, and following its heavy outlay of €450k that month, it continued to spend big in January, accounting for €162k worth of spend. MaltEaster geared up for the Easter season with a spend of €143k, enough to take third place on the list.

Other big spenders included Cadbury Creme Egg (€130k worth of spend), Florette Salads (€118k worth of spend), and Ballygowan Sparkling Fruity (€96k worth of spend).

The Finance sector upped its game significantly in the new year, standing head and shoulders above all other categories, accounting for €2.15 million worth of spend, perhaps targeting those looking to start saving in 2016.

Telecoms was second with €1.24 million worth of spend, while Retail Outlets continued to spend heavily, accounting for €1.122 million worth of spend.

The figures contained in this report are based on published Media Owner rate cards and refer to display values only.

© 2016 - Checkout Magazine by Niall Swan

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