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Bolognese Is The Most Frequently Purchased Pasta Sauce

By Donna Ahern
Bolognese Is The Most Frequently Purchased Pasta Sauce

Bolognese sauce continues to be the most frequently purchased type of pasta sauce amongst adults, with a significant increase recorded in purchase frequency year-on-year.

Last year, just under 4 in 10 (39%) adults claimed to purchase at least once a month, with 49% claiming to purchase with this frequency this year.

There are 12% of adults who purchase once a week or more often, compared to 7% last year. This research, conducted on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,004 adults aged 18+, sought to understand purchase behaviour in the pasta sauce category.

The incidence of purchasing at least once a month is most prevalent amongst those aged 18-44, where on average 55% of this age group claim to purchase Bolognese sauce at least once a month, with males more likely to purchase than females (55% vs 42%).

From a brand viewpoint, Dolmio continues to lead the category in terms of the brands of Bolognese sauce typically purchased. Purchase incidence remains largely consistent for Dolmio, with 60% of Bolognese buyers buying the brand currently compared to 57% in 2018.


Supermarket private label brands have also maintained their purchase incidence (37% in 2019 and 38% in 2018), while Roma purchase incidence (17% from 19%) remains largely unchanged year-on-year.

As purchase of Dolmio has remained largely consistent year-on-year, the commitment to the brand still remains high. Half (50%) of buyers in the category choose Dolmio as their most preferred brand, in line with 2018 levels (49%).

Affinity for private label is also unchanged year-on-year with a quarter (25%) claiming that the private label brand they buy is their most preferred brand of all brands in the category.

For further information and more in-depth analysis on consumer behaviour when it comes to purchasing pasta sauces, please contact Robbie Clarke at Empathy Research.

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