C&C Group has confirmed the signing of a new long-term agreement with Coca-Cola Amatil (NZ) Ltd for its Magners and Tennents brands, as it continues to ramp up its international expansion in Asia-Pacific.
C&C Group and Coca-Cola Amatil have worked together under a distribution agreement on Magners in New Zealand since 2014. The two companies have agreed to new commercial terms, which will form a 10-year strategic partnership.
Under the terms of the new deal, Coca-Cola Amatil and C&C Group will enter into a profit and marketing investment sharing agreement that will strengthen Magners competitiveness, marketing and route to market.
Conor Hardy, Regional Director for Asia Pacific at C&C Group said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. This new strategic partnership will allow us to collaborate on a long term basis, to ensure we position Magners and Tennents to participate in meaningful long term market growth.”
Meanwhile, Tim Jordan, Alcohol Business Manager for CCA NZ, said: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further. This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”
© 2016 - Checkout Magazine by Niall Swan
