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Retail Intelligence

Customers Less Likely To Use Self-Scanners When Purchasing Alcohol

According to the latest Consumer Insights report from Empathy Research, a third (33%) of customers indicated that they do not use self-scanners when buying alcohol products.

In addition,  77% of respondents also indicated that they find it annoying when an 'Approval Needed' warning message appears on the screen when purchasing alcohol through self-service tills.

A third of Irish adults (34%) use self-scanners in supermarkets at least once a week.  A further 31% use supermarket self-scanners at least once a month. Looking at this by age, under 55s are more likely to use self-scanners in supermarkets than over 55s.

Three quarters (76%) of Irish adults who have used a supermarket self-scanner said that such scanners are 'easy to use'. Looking at this by age, those aged under 45 are more likely to think self-scanners in supermarkets are easy to use, compared to those aged over 45; 18-24 (90%), 25-34 (81%), 35-44 (84%), 45-54 (67%) and 55+ (64%).  More than 1 in 8 (14%) indicated that they find self-scanners difficult to operate.

Two-fifths (40%) of Irish adults who have used a supermarket self-scanner indicated that they prefer to use self-scanners than going to a till with a staff member.

Some six out of 10 users (62%) believe self-scanners 'save them time' when shopping while one in five users (21%) find self-scanners 'slow them down' when shopping.

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

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