Customers Less Likely To Use Self-Scanners When Purchasing Alcohol
Published on Nov 3 2015 7:38 AM
According to the latest Consumer Insights report from Empathy Research, a third (33%) of customers indicated that they do not use self-scanners when buying alcohol products.
In addition, 77% of respondents also indicated that they find it annoying when an 'Approval Needed' warning message appears on the screen when purchasing alcohol through self-service tills.
A third of Irish adults (34%) use self-scanners in supermarkets at least once a week. A further 31% use supermarket self-scanners at least once a month. Looking at this by age, under 55s are more likely to use self-scanners in supermarkets than over 55s.
Three quarters (76%) of Irish adults who have used a supermarket self-scanner said that such scanners are 'easy to use'. Looking at this by age, those aged under 45 are more likely to think self-scanners in supermarkets are easy to use, compared to those aged over 45; 18-24 (90%), 25-34 (81%), 35-44 (84%), 45-54 (67%) and 55+ (64%). More than 1 in 8 (14%) indicated that they find self-scanners difficult to operate.
Two-fifths (40%) of Irish adults who have used a supermarket self-scanner indicated that they prefer to use self-scanners than going to a till with a staff member.
Some six out of 10 users (62%) believe self-scanners 'save them time' when shopping while one in five users (21%) find self-scanners 'slow them down' when shopping.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan