Did You Know… Kilmeaden is launching a new marketing campaign with the tagline, “Well, at least the cheese is maturing nicely” to celebrate its 50th anniversary? Gráinne Murray, Brand Manager at Glanbia Consumer Foods, commented, “Kilmeaden has stood the test of time as being one of Ireland’s best loved brands and number one mature cheddar block and we intend for that to continue for many years to come.”
Did You Know… EasyFoodstore, the newly-opened 25p budget shop, was forced to close its doors after customers cleared its shelves of stock? Independent.ie reports that the store, operated by EasyJet founder Sir Stelios Haji-Ioannou, put a notice on its website saying that suppliers were unable to meet the high demand and so the shop had to close its doors until Friday.
Did You Know… Market research firm Technavio predicts a strong year for the European sweetener industry? FoodNavigator.com reports that the company expects the end of EU sugar quotas to create a ‘mega boom’ of sugar production, while the increasingly health-conscious consumer-base will demand more low-sugar and sugar-free sweeteners.
Did You Know… Aldi will be stocking a range of goods that will keep children entertained this mid-term? Among the products on offer are costumes, face paints, books, rainboots, and walkie talkies. The range will be available from 11th February.
Did You Know… Northern Ireland’s Shortcross Gin has developed a new cask-aged gin exclusively for Fortnum and Mason, the London-based retailer? The new product is called Fortnum and Mason’s ‘Spirit of the Month’ for February and is produced in County Down.
Did You Know… Howth RNLI has been selected as Charity of the Year for 2016 by SuperValu Sutton? There will be a number of fundraising events taking place throughout the year which will go towards lifejackets, maintaining lifeboats, and training volunteer crew members.
Did You Know… Budweiser, Coca-Cola, Mountain Dew, Pepsi, Doritos, Heinz, Skittles and Snickers were among the brands advertised during last weekend’s Super Bowl? According to USAToday.com, companies paid up to €5 million for 30 seconds of air time.
Did You Know… Haribo will introduce a new promotion on its Super Mix packets that will give away more than 2,000 family cinema tickets this spring? Regina Pitts, Brand Manager for Haribo Ireland, commented, “Super Mix kick-starts an exciting year for the Haribo brand, with our biggest on-pack campaign and a prize package that can be enjoyed by the whole family.”
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