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Retail Intelligence

Dunnes Stores Now Ireland’s Top Supermarket

By Donna Ahern
Dunnes Stores Now Ireland’s Top Supermarket

According to figures released by Kantar Worldpanel in Ireland yesterday it was revealed that Dunnes Stores is currently Ireland’s largest grocery retailer.

The Supermarket giant increased its captive market share to 22.6% an increase of 0.6% from this time last year. The share figures are based on the 12 weeks ending 6 November 2016.

David Berry, director at Kantar Worldpanel, explains: “Dunnes’ strong performance is largely down to its continued success in encouraging larger shopping trips via its “Shop & Save” promotional campaign. Persuading shoppers to add one extra item to every basket – worth €3.20 on average – may not sound like much, but across the country this adds up to an additional €2.8 million each week. Growth across a wide range of categories has contributed to the retailer’s overall sales increase of 6.7% year on year, with toiletries, alcohol, frozen food and confectionery performing particularly well.”

Not far behind SuperValu dominates 22.4% of the grocery retail market shares and has enjoyed a steady increase year on year of 2.3%. Next on the list is Tesco whose market share now stands at 21.4%. Lidl’s share of the market has increased slightly to 11.4% and Aldi saw a healthy increase from this time last year to 11.3% ) up 0.2% from last year.)

David Berry continues: “Lidl’s share of the market has increased slightly to 11.4%, with sales growth of 5.3%. Aldi’s strong performance continues with sales growing by 6.6% year on year – leading to a healthy increase in market share from 11.1% last year to 11.3% in the past 12 weeks. Aldi has seen the biggest boost to its shopper numbers during the latest quarter with an extra 40,000 households visiting the retailer and also returning more often.”


These findings are based on Kantar Worldpanel Ireland data for the 12 weeks . Kantar Worldpanel Ireland monitors the household grocery purchasing habits of 5,000 demographically representative households in the Republic of Ireland.

© 2016 - Checkout Magazine by Donna Ahern


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