The shopper of the future is very likely to leverage technology to reduce time spent in-store, instead choosing technology that caters to their grocery needs and allows them to use their time more efficiently.
This is one of the findings from recent research amongst a nationally representative sample of 1,051 adults aged 18+, conducted on behalf of Retail Intelligence by Empathy Research. The purpose of the research was understanding how shoppers may leverage technology to meet their needs, which ultimately could affect their future shopping behaviour.
Just over half (54%) of those aged under 34 would like to use more technology in their life if it made things easier. This desire to use technology coincides with this age group’s high-levels of interest in adopting technology to help with the grocery shopping.
More than half (53%) of those aged under 34 claim they would like to be reminded by their fridge when they are out of certain products, while just over a third (34%) would be interested in their fridge actually going one step further and placing orders for groceries, once they have run out.
In keeping with the desire to use technology to effectively outsource the need to remember when a product runs out; there is a sizeable proportion of those aged under 34 who would be interested in subscribing to food delivery services to minimise the amount of grocery shopping needed.
Key services in this space exhibit high interest levels, whether that be a service which delivers all the ingredients needed to cook a meal (46%), or a service which provides all the meals needed for a month (37%).
For further information and more in-depth analysis in relation to consumer behaviour and how they may potentially adopt and utilise technology in the future, please contact Robbie Clarke at Empathy Research: [email protected]
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