Just over half (54%) of adults are drinking coffee at least once a day, up from 52% in 2016, with just over 3 in 10 (31%) of adults drinking several cups per day.
Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,009 adults aged 18+, sought to understand if consumption of coffee is showing any signs of slowing down, or is the category poised to grow even further?
Amongst all who drink coffee, just over 1 in 5 (22%) claim they are drinking more coffee now than they were this time last year, in line with 2016 figures (23%).
However, there has also been somewhat of a drop-off in consumption, with 1 in 7 (13%) who drink coffee, claiming they are consuming less over the same time period. Those in the youngest age group, 18-24 year-olds, are more likely to have increased their coffee consumption in the last year (36%).
Of those who are drinking more coffee than they were this time last year, 7 in 10 (70%) claim they have not substituted coffee for another drink and that they are just consuming more coffee than they were previously, up from 68% in 2016.
Of those who have substituted coffee for another drink, tea is the drink most likely to be substituted (61%), with 1 in 5 (20%) claiming to have substituted coffee for fizzy drinks.
Instant coffee continues to be the type of coffee most consumed amongst the Irish adult population, but it is least likely to be type of coffee being consumed more now than 12 months ago, with coffee pod/capsule coffee increasing in consumption (39%), along with ground/filter coffee (36%) and Coffee from coffee shops (28%).
For additional information and further analysis relating to the different types of coffee being consumed and the motivations for choice of specific coffee types, please contact Robbie Clarke at Empathy Research, [email protected]
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