The latest Consumer Insights from Empathy Research has found that half of Irish consumers think lunchtime meal deals offer good value for money.
The survey of 1,011 Irish adults found that younger age groups appear to be more of this opinion than older age groups; 18-24 years (66%), 25-34 years (57%), 35-44 years (55%), 45-54 years (55%) and 55+ years (35%).
Almost 1 in 4 Irish adults (23%) purchase lunchtime meal deals in convenience stores or supermarkets at least once a week. A further 18% purchase lunchtime meal deals at least once a month.
Breaking this down into gender, lunchtime meal deals are much more popular amongst males, with over a quarter of Irish males (28%) saying they purchase lunchtime meal deals at least once a week, compared to only 19% of Irish females.
In terms of the various age groups, lunchtime meal deals are most popular among younger age groups with two in every five 18-24 year olds (42%) saying they purchase lunchtime meal deals at least once a week. This is significantly higher than all other age groups; 25-34 years (30%), 35-44 years (28%), 45-54 years (19%) and 55+ years (8%).
The most popular choices when participants were asked to name their ideal components of a lunch deal were a sandwich (48%), water (41%), tea/coffee (39%), salad (35%) and wrap (31%).
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