Subscribe Login
Retail Intelligence

Half Of Irish People See Pre-Packed Meals From Delis As Better Value

According to the latest Consumer Insights report from Empathy Research, almost half (46%) of Irish adults think pre-packed meals prepared by a supermarket’s deli are better quality than branded pre-packed meals found on the shelves.

In addition, fewer than 1 in 4 (21%) of Irish adults think branded pre-packed meals found on the shelves are better value for money than those prepared by supermarket delis.

Almost 2 out of 3 (64%) Irish adults have bought pre-packed meals from a supermarket deli before. Looking at this by gender, marginally more males (66%) have purchased supermarket deli-prepared meals than females (61%).

The majority (82%) of supermarket deli pre-packed meal buyers purchase these meals for themselves. This was significantly higher among males (88%) than females (75%).

Meanwhile, more than two-fifths (44%) of Irish consumers would like to see a wider range of pre-packed meals prepared by their supermarket’s deli. Significantly more males (48%) were of this opinion, compared to females (40%).

Click here for more information from Empathy Research.

© 2016 - Checkout Magazine by Niall Swan

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter
Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter