With its brewery in Cork celebrating 160 years in operation, Heineken Ireland has published its sustainability report for 2015, which it says highlights how sustainability is embedded throughout the business and is a key growth driver
The report marks the halfway point in its ten-year 'Brewing a Better World' programme, and reveals that it has decreased its CO2 emissions in production by 10% since 2010.
The report also notes that Heineken Ireland’s water consumption of 3.1 hectolitres per hectolitre of beer is one of the most efficient usage rates within the brand’s global network.
Furthermore, Heineken’s switch to 100% ‘green’ fridges has led to an improvement of energy efficiency of 45%, while all the malted barley used in its Lady’s Well Brewery in Cork comes for local farmers.
Finally, 10% of its media spend is now invested in making moderate alcohol consumption aspirational.
Maggie Timoney, Managing Director of Heineken Ireland, commented on the report, "Our Brewing a Better World programme is core to our overall company strategy and sustainable business for the future.
"We combine a love for our craft, a passion for quality and a commitment to the responsible consumption of our products to ensure we will be around for another 160 years.
"I am pleased that we are well on our way to achieving our 10 year sustainability targets."
© 2016 - Checkout Magazine by Jenny Whelan