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Heineken Sees Revenue Up, However Profits Are Below Expectations

By Donna Ahern
Heineken Sees Revenue Up, However Profits Are Below Expectations

Heineken, the world's second-largest beer maker, has cut its full-year margin forecasts due to currency weakness in some more profitable markets and expansion in Brazil.

The brewer of Heineken lager, Tiger, Sol and Strongbow cider reported first-half earnings below market expectations and said its operating margin would decline by 20 basis points in 2018, compared with a previous forecast of a 25 basis point increase, after it fell sharply in the first six months.

Overall, the brewer sold more beer in the first six months of 2018 than expected, with growth rose steepest in its two most profitable markets, Vietnam and Mexico, along with Brazil, Cambodia, South Africa, Ethiopia and Russia.

Net revenue at the business was up 5.6% in organic terms, to €10.8 billion.

"Top line came in strong in the first half, with organic net revenue growth across all regions," said Jean-François van Boxmeer, Heineken chief executive. "Europe was back to growth in the second quarter whilst the other regions maintained their positive momentum. The Heineken brand grew strongly by 7.5%."


Currency Hit

The Dutch brewer, whose Heineken lager is the top seller in Europe, said the new guidance was because of the negative translational hit from currencies concentrated more in its higher margin countries, such as Vietnam, and a larger dilutive effect of its expanding Brazilian business.

Heineken acquired the loss-making Brazilian operations of Japan's Kirin in 2017 to become the number two player in the South America country, and had previously warned of an impact on its margins.

"We're bringing the margin up but it's not yet at group average and at the same time we have double-digit growth of volumes and revenue, which frankly we had not expected," Laurence Debroux, chief financial officer told Reuters.

She added that Heineken now believed Brazilian margins could climb to company-average levels.


"A year ago we did not want to say that because it was still to be seen, but at this stage we do think this is possible.... We say (in) three to five years," she said.

In the second half, Heineken expects a "continuation of our revenue growth and an acceleration of our operating profit growth on an organic basis," van Boxmeer added.

"We continue to invest steadily behind our brands, innovations, e-commerce platforms and commercial strategy. For the full year, given the marked acceleration of our business in Brazil with margins still below group average and the negative impact from currencies, we now expect the operating profit margin to decrease by approximately 20 bps."

One-Off Factors

Trevor Stirling, beverage analyst at Bernstein Securities, said there was "an arms-length list of factors and one-offs" explaining the first-half profit weakness.


"If you're an optimist, you'd say a lot of the first-half weakness is from one-offs and high growth in Brazil is a long-term positive, but then you need to do much better in the second half to hit the revised guidance," he said.

Stronger revenue growth was partly offset by higher expenses and increased input costs, notably for aluminium, Heineken said.

The brewer's first-half operating profit before one-offs grew 1.3 percent on a like-for-like basis to €1.75 billion, below average forecast of 1.89 billion euros in a Reuters poll.

The operating margin fell by 118 basis points. Excluding Brazil, this would have been a 76 basis point decline.

Earnings per share at 1.89 euros was also below the Reuters consensus forecast of €1.95.

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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