Subscribe Login
Retail Intelligence

Most Irish Adults Have Have Breakfast Every Day, Research Shows

Over 8 in 10 (86%) adults claim to have breakfast during the week and just over 9 in 10 (91%) having breakfast at the weekend, with 18% of adults not eating breakfast at any stage throughout the week. This research, conducted on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,018 adults aged 18+, sought to understand our behaviour at breakfast time.

Those least likely to have breakfast during the week are aged 35-44, where a quarter (25%) of this age group claim they do not eat breakfast. There are almost 1in 5 (18%) full-time workers who claim they do not eat a breakfast during the week. Highest levels of breakfast consumption are evident amongst those aged 65+, where breakfast is almost universally consumed (97%). While the incidence of weekend breakfast consumption is higher than weekday breakfast consumption, the 35-44 age group are still least likely to consume. Just over 1 in 8 (13%) in this age group claim not to eat breakfast at the weekend.

Typically, weekday breakfasts are consumed at home, with almost 9 in 10 (87%) of those who eat weekday breakfasts eating in their home, with the majority of the remainder (10%) eating their breakfast at their place of work or study. There are almost 1 in 5 (17%) of those aged 25-44 who claim to eat their breakfast at their place of work or study, with 6% of this age group claiming to eat their breakfast on their commute.

Tea/Coffee and toast (43%) is most likely to be eaten as part of the weekday breakfast with cereals (40%) and porridge (37%) following closely behind in second and third place respectively.
For further information and more in-depth analysis on consumer behaviour at breakfast time, please contact Robbie Clarke at Empathy Research: [email protected]

© 2017 - Checkout Magazine by Donna Ahern

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days