Take-aways play a significant role in the eating behaviour of adults, with 8 in 10 (80%) claiming to regularly order take-away food. Incidence levels of ordering peak amongst those aged 18-24, where some 97% claim to regularly order take-aways. This research, conducted on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,000 adults aged 18+, sought to understand the most popular types of take-aways and how orders are typically made.
Chinese food is the most popular take-away food ordered in Ireland with two thirds (67%) of adults claiming to order Chinese regularly. Some 4 in 10 (40%) regularly order Italian (incl. pizza) food as a take-away, with almost 3 in 10 (28%) ordering Indian. Amongst those who order Chinese food, a further two thirds (67%) will order Chinese food once a month or more often, with 1 in 7 (15%) ordering once a week or more often.
When It comes to how Chinese food is most typically ordered, just over half of all those who order Chinese food claim they “call and collect” from their favourite Chinese restaurant. Almost 3 in 10 (28%) will make direct contact with the restaurant and have the restaurant deliver the food to them.
Dedicated food ordering and delivery websites are also quite popular, with just over 1 in 7 (15%) availing of these services to order and receive their Chinese take-away. Usage of these sites, is driven by those aged 18-24, where almost a third (32%) will order their Chinese food in this way.
Dublin residents (24%) are also significantly more likely to use these types of websites for their Chinese take-away needs. Amongst those who order Chinese food through these websites, Just Eat is the most dominant player in the market, with 97% of those who have ordered Chinese food on one of these sites ordering through Just Eat, with Marvin being used by 13% and 5% using Deliveroo.
For further information and more in-depth category analysis on consumer behaviour when it comes to ordering take-away foods, please contact Robbie Clarke at Empathy Research: [email protected]
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