Subscribe Login
Retail Intelligence

Kelly Confident Of Strong SuperValu Christmas Performance

Musgrave Retail Partners Ireland marketing director Ray Kelly has told Checkout that is is bullish about the prospects for SuperValu this Christmas, following yesterday's Kantar Worldpanel figures that revealed the retailer is now the Irish market leader.

"We have good momentum going into Christmas," said Kelly. "We have a strong balance of value, quality, and we are getting great feedback about our TV ads. I think we are well set up to have a strong Christmas performance."

Kelly believes that the retailer's performance in Dublin has enabled it to 'kick on' and deliver a strong proposition for customers in the capital. "In Dublin, it has taken some people a while to work us out and what we stood for," he said. "That narrative is now changing."

Kelly added that while it is "great" that the retailer has been recognized as number one in the Kantar market share figures, "our focus isn't necessarily on market share. What we are more focused on is ensuring that all of our independent stores are in positive growth.

"If that impacts on market share, it's all well and good, but my job is to ensure the business is performing well around the country."

© 2015 - Checkout Magazine by Stephen Wynne-Jones

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days