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Retail Intelligence

Did You Know ... October 4, 2016

By Publications Checkout
Did You Know ... October 4, 2016

Did You Know … four dogs from all corners of Ireland have their portrait on thousands of packs of Brandy dog food? A border collie from County Galway, a cockapoo from Belfast and cross breeds from Dublin and Killarney have been chosen to represent Connaught, Ulster, Leinster and Munster in the overall final in a bid to be named Face of Brandy 2016.

Did You Know … the Institute of Technology Carlow has launched the country’s first Bachelor of Science (Honours) Degree programme in Brewing and Distilling? The institute will also offer professional development programmes for industry employees.

Did You Know … a Donegal seafood company is bringing a unique Irish species of tuna, the wild Irish Albacore, back into the country? Preserved in olive oil, Shines Wild Irish Tuna is now available in 200 SuperValu stores nationwide and retails at €5.90.

Did You Know … Mayo has its own Oktoberfest? Local businesses Mescan brewery, Gracy’s bar and bacon and sausage producers Jack and Eddie’s have teamed up to organise Oktoberfest West, which takes place in a marquee beside Gracy’s on 15 October.

Did You Know … SuperValu have won a record 103 Blas na hEireann awards at the annual awards ceremony in Dingle on Saturday? Overall, the company won 39 Gold awards, 39 Silver awards and 25 bronze - the most ever achieved at Blas na hEireann since its inception.


Did You Know … packaging company Smurfit Kappa has entered the Guinness Book of Records by making the world's largest cardboard box? The box, designed and manufactured by the 'Smurfit Kappa van Dam' team in Helmond, in the Netherlands, measured 20 by 40 metres and has already been recycled. General Manager of the Smurfit Kappa van Dam plant, Wim Peeters, said: “We’re used to making extra-large boxes every day, but this one was in a league of its own. We’re looking forward to hanging our official Guinness World Record certificate on the wall!”

Did You Know … Avonmore Super Milk are sharing a health message about the risks of vitamin D deficiency? Professor Michael Holick, a world renowned global expert on Vitamin D, warned that the country’s geography and climate mean that Irish people are especially vulnerable. Avonmore Super Milk is fortified with the vitamin supplement to provide consumers with the recommended daily intake.

Did You Know … Aurivo Consumer Foods have launched a new TV commercial and nationwide advertising campaign for its Connacht Gold brand? The campaign features businesswoman and blogger Pippa O’Connor and is designed to educate consumers about Connacht Gold’s Half Fat butter. It will run for six weeks and include 30’ and 20’ second TV spots across RTÉ, TV3/3e, Sky group and E4, as well as glossy print magazines and digital and social media advertising.

© 2016 - Checkout Magazine

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