The three shortlisted companies for the Love Irish Food Brand Development Award 2017 in association with Exterion Media, has just been announced. The companies could win an €80,000 award.
East Coast Bakehouse, ProU and Margaret’s from Clonarn Clover all represent emerging brands that are produced here in Ireland for Irish tastes.
The lucky Love Irish Food member brand that wins will receive €70,000 in advertising space, scheduled across Exterion Media’s retail six sheet portfolio, PurchasePoints® and across their premium digital network.
The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting on Exterion Media’s digital network. Additionally, OwensDDB Advertising Agency will provide the winner with an €10,000 creative bursary towards the winning outdoor campaign.
Optimise Business Objectives
Love Irish Food and Exterion Media will work very closely with the winning brand to plan a campaign that will optimise their business objectives.
Kieran Rumley, Executive Director, Love Irish Food said: “At a time when Brexit has added much uncertainty to the market, the Love Irish Food Brand Development Award allows the winner the certainty of knowing that they have an advertising campaign for their brand in their plans for 2017/18.
"We at Love Irish Food are very proud of this award which helps promote and support an Irish manufactured food and drink brand. The award will provide smaller Irish brands with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to connect with their target audience and build their brand.”
Antoinette O’Callaghan, Marketing Manager, Exterion Media added: “The Brand Development Award is hugely important to us at Exterion Media. It’s a fantastic opportunity for a small Irish brand to step up their brand promotion efforts and leverage that opportunity to grow their consumer awareness.
"As judges, we will be looking for a brand that we believe demonstrates the drive, passion, belief and potential for strong growth.”
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