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Retail Intelligence

One In Five Spent Over €30 On Halloween Treats This Year

According to the latest Consumer Insights report from Empathy Research, almost one in five (18%) said that they spent €30 or more on Halloween treats this year.

The average spend on Halloween treats this year was €19, with over half of Irish adults (56%) spending up to €20 on Halloween treats and a further 26% spending between €20-€29.

Those with children (€21) spent significantly more on Halloween treats compared to those without children (€17).

Seven out of 10 Irish adults (71%) purchased treats to hand out to children who came to their door this Halloween. This increases significantly to 84% among those with children, compared to 63% among those without children.

The most popular treats this Halloween were sweets (70%), chocolate (59%), lollipops (45%) and jellies (42%). One in five Irish adults chose healthier options this Halloween, handing out fruit (21%) and nuts (16%).

Less than a quarter of Irish adults (24%) purchased a pumpkin this year. This was predominantly driven by those with children (42%) and less likely among those without children (13%).

More than two-fifths of Irish adults (44%) say they noticed more Halloween promotions this year compared to last year, while 46% said they saw no difference.

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

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