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One In Five To Visit NI For Christmas Groceries

Published on Nov 22 2016 10:01 AM

One In Five To Visit NI For Christmas Groceries

One in five (20%) Irish adults plan to make a trip to Northern Ireland to do some grocery shopping in the run up to Christmas this year. Recent research on behalf of Retail Intelligence by Empathy Res...

One in five (20%) Irish adults plan to make a trip to Northern Ireland to do some grocery shopping in the run up to Christmas this year. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,000 adults aged 18+, sought to understand motivations for this behaviour and who is most likely to engage in cross-border grocery shopping.

Those most likely to claim they will visit Northern Ireland for grocery shopping are aged 45-54, with almost 3 in 10 (27%) claiming they will do so this year, while almost a quarter (24%) of those aged 55-64 also claim they will grocery shop in the North this year. Regionally, 1 in 3 (34%) of those living in Connacht/Ulster will shop across the border, with almost a quarter (23%) of Dublin residents also claiming they will do so.

Of those who plan to make a trip North, just over 4 in 10 (42%) claim they make this trip each year, with a similar proportion (43%) claiming they have made the trip before but would not make it every year. For almost 1 in 7 (15%) of those visiting Northern Ireland this year for grocery shopping, it will be their first time making such a trip.

The better exchange rate currently being experienced from the fallout of Brexit, is the main motivation for grocery shopping in Northern Ireland this year with almost 2 in 3 (64%) of those going cross-border citing this. However, almost 7 in 10 (69%) who will shop in Northern Ireland claim that they will do so because prices for food and/or alcohol are cheaper there, even without the impact of Brexit. This perception is driven primarily by alcohol prices, with some 6 in 10 (61%) going cross-border claiming alcohol is cheaper there, even without the impact of Brexit. 1 in 5 (20%) claim they will combine grocery shopping with other Christmas shopping.

For more information and extra analysis relating to this piece of research, including products most likely to be purchased cross-border, please contact Robbie Clarke at Empathy Research.

© 2016 - Checkout Magazine

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