One In Four Think Salad Bars Offer Better Value Than Branded Alternatives

By Publications Checkout
One In Four Think Salad Bars Offer Better Value Than Branded Alternatives

According to the latest Consumer Insights report from Empathy Research, more than 1 in 4 (27%) consumers that have purchased items from salad bars in supermarkets or convenience stores think salad bars offer better value than branded alternatives.

Less than a third (31%) of the 1,000 Irish consumers surveyed purchase items from salad bars in supermarkets or convenience stores weekly, while a further 25% purchase from salad bars once a month. Some 6 out of 10 respondents with children (60%) purchase items from salad bars at least once a month.

Looking at this by age, under 25s are the least likely to purchase items from salad bars in supermarkets or convenience stores, with over a quarter of 18-24 year olds citing they never purchase salad bar items, compared to 15% of 25-34 year olds, 18% of 35-44 year olds, 16% of 45-54 year olds and 18% of 55+ year olds.

Salad bar purchasers are more likely to agree that items from salad bars beat branded alternatives on quality, with a third (33%) citing they believe salad bars in supermarkets/convenience stores are better quality than main brands. Again, male purchasers (37%) were more of this opinion than female purchasers (30%).

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

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