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Retail Intelligence

One In Seven Consumers Shop In Single Price Discount Stores Weekly

According to the latest Consumer Insights report from Empathy Research, just under one in every seven Irish consumers (14%) shop in single price discount stores such as Dealz or Euro Giant at least once a week, while a further 38% admitted to shopping in said stores at least once a month.

Breaking these figures down by gender, slightly more females (54%) shop in single price discount stores than males (50%). Under 25s are more likely shop in discount stores at least once a month compared to all the other age groups, while those aged over 55 are the least likely age group to in discount stores once a month; 18-24 (65%), 25-34 (54%), 35-44 (53%), 45-54 (52%) and 55+ (45%).

In terms of where consumers are visiting single price discount stores, just over 1 in 2 respondents living in Dublin (57%), the Rest of Leinster (56%) and Munster (50%) indicated that they shop in single price discount stores at least once a month. This is significantly higher compared to only 43% of respondents living in Connacht/Ulster.

Kitchen and household accessories are the most popular items bought in single price discount stores, with almost 6 out of 10 shoppers (59%) purchasing said items. This was followed by confectionery and sweets (49%), cleaning products (42%), stationery (41%) and toiletries (37%).

More than two-fifths of Irish consumers (43%) trust the quality of the brands sold in discount stores such. Again, more females (47%) are of this opinion compared to males (38%). Looking at this by age, there appears to be almost equal agreement across all the age groups; 18-24 (43%), 25-34 (41%), 35-44 (48%), 45-54 (43%) and 55+ (40%). Frequent single price discount store shoppers are more likely to be of this opinion compared to less frequent shoppers.

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

 

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