SuperValu Report Shows An Incline In People Cooking From Scratch

By Donna Ahern
SuperValu Report Shows An Incline In People Cooking From Scratch

The recently published SuperValu Home Truths III report, highlights that there has been an incline in people cooking from scratch.

Reportedly, nine out of 10 of us (87%) are cooking at least one meal at home from scratch five times a week, up 3% from this time last year, with breakfast the main driver and small increases in lunch and dinner.

The third annual report was developed in conjunction with Dr. Mary McCreery, consultant dietician nutritionist at Blackrock Clinic, Dublin, and was carried out by RED C.

Commenting on the SuperValu “Home Truths III” Report, Dr. Mary McCreery, said today: “It’s really encouraging to see more people cooking good, wholesome food from scratch and that time isn’t such a barrier, as people become more equipped in their cooking skills and routines. Planning meals in advance and buying fresh food not only benefits your health; it also is less expensive than any of the other, less healthy options.

Half of the respondents surveyed said that they have heard of the food pyramid and also out of 10 admitted that they feel they should amend their diet, based on the new pyramid.


McCreery continued: “The new food pyramid gives everyone an opportunity to see what elements of their diet need to change, to ensure that they are getting the right balance of all nutrients, in the right proportion and size, for optimum physical and mental health.

Another finding in Home Truths III indicated that families preparing a Sunday roast is on the increase this year too and showed an incline of 3% on last year to 45% of those surveyed.

Commenting on the results of the Home Truths III report, Martin Kelleher, managing director at SuperValu said, : “It’s really heartening to see the results of our third Home Truths Report demonstrating that the work we have been doing over the past two years in providing inspiration and creating an awareness of the benefits of cooking from scratch has made a difference.

"I am encouraged that the dial has shifted and shoppers are trying to cook more at home. They understand that eating good wholesome food is good for their health and a super way of the family connecting together over mealtimes.” Kelleher added.

© 2017 - Checkout Magazine by Donna Ahern

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