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Retail Intelligence

Rothco Scoops Eight FAB Awards For Irish Retail And Brand Campaigns

Rothco scooped eight gongs at the recent International Food and Beverage Creative Excellence Awards (FAB Awards) for its creative work on a number of Irish retail and brand campaigns, which was held at The Hurlingham Club, London.

The Creative agency picked up awards for its Tesco, Heineken Light and Orchard Thieves campaigns across a number of platforms.

It took home gold for its Christmas campaign for Tesco, ‘Here’s to the Hosts’ as well as two silver awards for the same campaign in the ‘TV & Cinema Advertising’ and ‘Experiential Campaigns’ categories.

The Rothco list of FAB award wins:

In TV & Cinema AdvertisingTesco’s Christmas for Tesco Ireland (Silver Award)
In TV & Cinema Advertising - Have It All for Heineken Light (Silver Award)
In Direct Marketing, Integrated Campaigns (Creative) & Integrated Campaigns (Effectiveness) - Here’s to the Hosts for Tesco Ireland (FAB Award) – i.e 3 x FAB Awards (Gold)
In Best use of Technology, Best use of Media & Integrated Campaigns - Thieving the Spotlight for Orchard Thieves Cider (Silver Award) – i.e. 2 x Silver Awards
In Experiential Campaigns - Here’s to the Hosts for Tesco Ireland (Silver Award)

© 2017 - Checkout Magazine by Donna Ahern

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