Retail Intelligence

Significant Drop In Bolognese Sauce Purchasing Year-On-Year

By Donna Ahern
Significant Drop In Bolognese Sauce Purchasing Year-On-Year

While Bolognese sauce continues to be the most frequently purchased type of pasta sauce amongst adults, there has been a significant drop recorded in purchase frequency year-on-year.

Previously, almost half (48%) of adults claimed to purchase at least once a month, while now less than 4 in 10 (39%) are purchasing with this frequency. Further to this, there are just 7% of adults who purchase once a week or more often, compared to 11% last year.

This research, conducted on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,058 adults aged 18+, sought to understand purchase behaviour in the pasta sauce category.

The cohort exhibiting the biggest reduction in purchase frequency is the 25-34 age group. Last year, 57% of this age group claimed to purchase Bolognese sauce at least once a month, this year the figure is just 33%.

From a brand viewpoint Dolmio continues to lead the category in terms of the brands of Bolognese sauce typically purchased. However, there has been a drop in claimed purchase, with 57% of Bolognese buyers buying the brand currently compared to 64% in 2017. Supermarket private label brands have maintained their purchase incidence (37% in 2017 and 38% in 2018), while Roma also records a reduction in purchase incidence (19% from 25%).


While purchase may have reduced somewhat for Dolmio year-on-year, the draw of the brand still appears to be high. Almost half (49%) of buyers in the category choose Dolmio as their most preferred brand, in line with 2017 levels (52%). Affinity for private label is also unchanged year-on-year with a quarter (25%) claiming that the private label brand they buy is their most preferred brand of all brands in the category.

For further information and more in-depth analysis on consumer behaviour when it comes to purchasing pasta sauces, please contact Robbie Clarke at Empathy Research.

© 2018 Checkout – your source for the latest Irish retail news. Click subscribe to sign up for the Checkout print edition. 

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.