Subscribe Login
Retail Intelligence

Six In 10 Shoppers Prefer Self-Service Checkouts Over Cashier Checkouts

By Donna Ahern
Six In 10 Shoppers Prefer Self-Service Checkouts Over Cashier Checkouts

When it comes to shoppers’ paying preferences for a basket-sized grocery shop, 6 in 10 (60%) prefer to use self-service checkouts over cashier checkouts, down marginally from the 64% recorded in our 2016 research.

Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,070 adults aged 18+, sought to understand why there is a such a strong preference for self-service checkouts and the opportunity for future growth of self-service checkouts in-store.

The preference for self-service checkouts continues to be primarily driven by those aged under 35, where over eight in 10 (83%) would opt for this type of checkout, up marginally from previous levels recorded (81%). Previously, we had recorded a strong preference amongst Dublin residents for self-service checkouts, however, this is not as apparent this time around.

While the preference for self-checkout is higher in Dublin (65%), the gap to those living outside of Dublin is less noticeable (58%). Those more in favour of cashier checkouts continue to be more likely to be aged over 55 years of age (57%).

Key drivers for the preference of self-service checkouts include the time-savings experienced by shoppers, as well as their ease of use. Some 6 in 10 (60%) who prefer self-service checkouts, do so because of the smaller queues experienced (63% in previous research), with just over half (53%) claiming they prefer self-service checkouts because the queue moves faster than cashier checkout queues.

Just over 1 in 7 (15%) claim the general ease of use of self-service checkouts when not paying cash, is a motivation in their usage.

Almost half (46%) of all grocery shoppers claim they would like to see more self-service checkouts in grocery stores, with just over 4 in 10 (41%) shoppers believing the number of products permissible to scan at self-service checkouts should be increased.

For more information and in-depth analysis relating to this piece of research, including preferences for self-service checkout across different retailers, please contact Robbie Clarke at Empathy Research.

© 2018 - Checkout Magazine

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter
Stay connected with our weekly newsletter
Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
Stay connected with our weekly newsletter