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Retail Intelligence

Three Fifths Have Used Unmanned Pay At The Pump Forecourts

By Publications Checkout
Three Fifths Have Used Unmanned Pay At The Pump Forecourts

The latest Consumer Insights report by Empathy Research reveals that nearly 6 out of 10 (58%) Irish consumers have used an unmanned, pay at the pump forecourt service to buy fuel.

According to the research, slightly more women (59%) than men (57%) have used said services for their fuel needs.

The over 35s are most likely to have bought fuel at an unmanned forecourt; 65% of 35-44 year olds, 67% of 45-54 year olds and 60% of 65+ year olds say they have used pay at the pump services, compared to only 41% of 18-24 year olds and 51% of 25-34 year olds. Respondents with children were also considerably more likely to opt for these services, with 63% using 'pay at the pump' forecourts versus 55% of those without children.

Nearly two thirds (66%) of those surveyed would like to see more unmanned, pay at the pump forecourts in Ireland. Males (69%) appear to be slightly more likely to hold this opinion than females (64%). Most pay at the pump users aged 18-24 (76%), 25-34 (77%) and 45-54 (71%) would also like to see more unmanned, pay at the pump forecourts, which is noticeably higher compared to pay at the pump users aged 35-44 (65%) and over 55 (54%).

Security is the biggest issue putting people off using pay at the pump forecourts, with over a third (37%) citing such concerns as to why they haven’t used one, while 35% prefer to pay at a till.

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1 in 5 non-users (21%) of such services say they would be worried about their personal safety when using a pay at the pump forecourt while 20% say they are put off pay at the pump forecourts because they 'don’t know how' to use them.

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Jenny Whelan.

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