BWG and TG4 have announced new sponsorship deal that will see the introduction of an XL-branded local “Siopa” to the Ros na Rún set in the coming weeks. The new shop will be unveiled in episode 6 to be broadcast on 21st September.
Northern Ireland has begun a consultation process to look at introducing an age restriction for the sale of e-cigarettes. BelfastLive.co.uk reports that the NI Department of Health has launched a public consultation on draft regulations that will make it an offence to sell e-cigarettes to persons under the age of 18 in Northern Ireland. Currently, NI is the only UK country where there are no age restrictions on the sale of e-cigarettes.
The former chief executive of the British supermarket Morrisons, Dalton Philips, has been appointed the new CEO of the DAA. Originally from Wicklow, he will be taking over from Kevin Toland, who Independent.ie reports will be taking on the role of Aryzta’s new CEO.
Aldi Süd has announced that two of its coffee producers fro Mülheim an der Ruhr and Ketsch are joining together to create a new coffee business, under the name of NewCoffee. The coffee company will operate as an independent subsidiary of the Aldi Süd group, which is also the parent company of the Aldi network of stores in Ireland.
Centra was once again sponsor of the GAA Hurling All-Ireland Senior Championship, of which the final took place last Sunday (3 September) and saw Galway crowned champions. Throughout the hurling season, Centra’s #WeAreHurling campaign was active, putting the brand front and centre of Hurling coverage.
There are now less than five weeks to go before the IGBF Grocers Fun Run, sponsored by Keelings and taking place in Sunday 8th October 2017 in Corkagh Park, Dublin. The race challenges participant to run or walk 5K to raise money for the IGBF. A 2.5K run for children will also be held.
A global study by Heineken has revealed some of the difficulties in preventing people from drinking and driving. The global drinks giant surveyed 10,000 adults aged 25 to 54 across ten countries, and found that even though 79% of drivers planned ahead for a night out, 77% find at least one situation where they consider it acceptable to drink and drive. Heineken plans to use the findings to create campaigns based on "nudge theory" to reinforce positive behaviours and reduce negative ones by, for example, reminding people that behaviour such as drink driving is frowned upon.
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