The long-awaited Penneys store at the Square shopping centre, in Tallaght, Co. Dublin, was recently opened by the Taoiseach, Micheál Martin, following a €10 million investment by the retailer.
The new store has resulted in the creation of 300 new jobs for the area, the retailer noted.
Commenting at the Tallaght store opening, the Taoiseach said, “Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland.
“Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland,” he added.
Thirty-Seventh Store In Ireland
This is the first new Penneys store in Dublin in six years – following an opening in Liffey Valley Shopping Centre in December 2016 – and the retailer’s 37th store in Ireland.
Located on the ground floor of the Square, it is one of the largest fashion stores at the shopping centre, with 43,500 square feet of retail space and a Nails beauty salon.
Paul Marchant, chief executive of Primark and Penneys, said, “We know our customers have been waiting for Penneys at the Square for a long time, and we are delighted to finally open our doors to this great community. We now know – more than ever – how much it matters to our customers that we stay true to our mission of offering something for everyone at prices that are affordable to as many as possible.
“Our continued growth demonstrates the confidence and commitment we have in our Irish business, and we are proud to continue to play our part in supporting Irish cities, towns and communities.”
Penneys also recently announced a commitment to protect prices on more than 1,000 of its essential children’s products, as it seeks to help family finances go further amid the rising cost of living.
The retailer noted that shoppers at the new Tallaght store can be confident that, this autumn, prices will be held across many of its most popular kids’ lines, from underwear to T-shirts, dresses and jeans.
This is a significant week for the Irish retailer, as it continues its international expansion. Primark opened its second store in Czechia last week, in the city of Brno, and its 56th store in Spain, in San Sebastián, on Friday.
This will bring the total number of Primark stores to 408, globally.