Situated in the Westwood retail park, this will be the brand’s second supermarket offering in Northern Ireland.
The new store will occupy a 16,300-square-foot double unit in the retail park and offer shoppers all the same great product lines that they can find in Iceland stores, but with the ability to buy in bulk, without membership, and take advantage of some savings.
Ron Metcalfe, managing director of the Food Warehouse Ireland, said, “Following the success of our launch into the Northern Ireland market, with the first Food Warehouse in 2020, we’re thrilled to be opening our second store here at [the] Westwood retail park in West Belfast.
“Throughout the pandemic and its subsequent recovery, we’ve seen strong demand in a very competitive market, and we believe that shoppers will welcome the innovative offering at our new store, particularly in a challenging economic environment, with the current cost-of-living crisis.”
Customers can shop from more than 3,000 product lines, including fresh, frozen and ambient produce, as well as home-ware items.
The Food Warehouse outlined that the new store will be directly supporting local business, with hundreds of products coming from local suppliers, including Mash Direct, Dale Farm, Irwin’s, Britvic and Tayto. Several exclusive brands, such as Slimming World, TGI Fridays, Greggs and Harry Ramsden’s, are also available.
Metcalfe continued, “Trading conditions for small businesses are increasingly challenging, with margins being stretched. We believe that local businesses and the general public will benefit from our bulk offering, which offers savings on a wide range of favourite brands at unbeatable prices.
“We are committed to offering a new shopping experience for everyone, as well as strengthening relationships further with local Northern Irish suppliers. I’d also like to welcome old and new customers from the local community, as well as our new colleagues, who will be working in the store.”
Commitment And Growth
Paul McTasney, store manager, added, “This investment into West Belfast demonstrates the company’s commitment and growth in Northern Ireland.
“I’m very excited to officially open the store for business and welcome all of our new customers.”
The new Food Warehouse store opens at the Westwood retail park on Tuesday 11 October at 8am.